Parmalat is an Italian multinational dairy and food corporation. Its worldwide operations include approximately 140 production centres and just over 16,000 employees, with 5,000 Italian dairy farms supplying the business. Parmalat is a global leader in the production of long-life milk. As they continue to grow they have made a commitment to invest and expand in Australia. They are setting the benchmark for the dairy industry locally and playing an ever-increasing role in the export of dairy products into Asia.
It was a pleasure working with FAIR over the years. We found the advice they provided to be very valuable and deep around the CRM space and the work that they did for us in this space was very professional and of high quality. FAIR has consultants with a high level of experience and are very knowledgeable.
FAIR Consulting Group worked with Parmalat as a trusted consulting partner for Parmalat for all SAP CRM and ERP support. However, last year, Parmalat recognised Salesforce as their CRM solution due to various changes in their business models. This means SAP CRM would be phased out from their landscape. Parmalat’s internal SAP team had a design and solution proposed for this migration. They contacted us to validate the solution, calculate CRM efforts, propose any recommendations and to perform the necessary CRM and ERP changes.
During our engagement, we supported and conducted an extraction program for customer data. We were able to develop a custom extractor program to help with information migration. We built this program in SAP CRM to extract customer info, in order to easily upload into Salesforce. This project was about building extractor programs in SAP CRM to extract customer info to be uploaded to SalesForce.
During the project phase of our engagement, Parmalat was using all three systems: SAP ERP, SAP CRM and Salesforce. These systems where co-existing, but the customer creation process shifted from SAP CRM to Salesforce as the primary . Salesforce would then replicate customers to the ERP via the interfaces. Subsequently, SAP CRM became the slave system for customer data. We worked on the configuration changes involving, SAP CRM and ERP.
FAIR worked in an advisory capacity to review the Parmalat’s options for the changes in their business model. We looked at SAP CRM vs SAP Cloud for Customer vs Salesforce CRM. We gave the various options, analysis and recommendation on the best path for Parmalat.