Essity Australasia approached FAIR for a solution that helped with effectively resolving challenges faced by customers. By leveraging SAP Commerce Cloud, FAIR successfully designed and delivered a customer-first distributor portal that simplified the online ordering process, enhanced customer experience and also paved the way for Essity Australasia’s future digital plans. This out-of-the-box solution was the first of its kind in the ANZ region and resulted in an increase in customer engagement and loyalty, reduction in cost and increase in revenue.




Download the case study to discover how FAIR led the discovery, design and delivery process of an integrated and customer-centric SAP Commerce Solution and learn how Essity Australasia increased and improved their customer engagement.

“FAIR Consulting Group is a great partner to work with on customer enabled technologies, given the quality and experience of their people. They have been completely transparent in design, implementation costs and time.”

Dan Kotiah

General Manager IT



FAIR’s team of experts use the latest technologies to craft solutions to help our customers redefine their customer experience. We identify their customers’ behaviours and challenges they face to design flexible solutions that stand the test of time and allow our customers to adapt to changing business environments.

FAIR Consulting Group supported us in designing and setting up our CI/CD requirements for our SAP Data Intelligence application deployment. We were fortunate to have their BTP team working closely with us, bringing knowledge and expertise to us and in other areas of the project. We look forward to working with the FAIR team again in the future.
Jane Diaz-Hung
Senior Project Manager
It’s great to continue investing in our BTP and S/4HANA Public Cloud journey with a capable partner like FAIR Consulting Group. We’re looking forward to doing more innovations with the next-generation technology infusing AI-based decisions and further automation in our business.
Adrian Stagg
Head of IT & Digital
My experience working with FAIR was truly exceptional. We required a professional with a highly specialised skillset in EDI integration to facilitate the onboarding of several partners, and FAIR surpassed our expectations. Their consultants demonstrated a remarkable level of expertise, taking the time to thoroughly understand our unique requirements and business needs. FAIR not only met but exceeded our expectations by identifying and providing resourcing perfectly suited for the role. The level of commitment and understanding displayed by FAIR’s consultants ensured the successful delivery of an effective solution.
Ashish Panigrahi
SAP Integration Architect
It was amazing to work with the FAIR team who is keen, attentive and has a constant drive to learn. Together, we worked on several projects and successfully implemented them with diminutive bugs.
Aditya Bajaj
FAIR’s expertise in all areas from the architecture to the development of the final solution, their great communication, and ease of working with FAIR friendly team made it possible to deliver this project successfully and within the given time.
Tatjana Zec
FAIR Consulting Group is a great partner to work with on customer enabled technologies, given the quality and experience of their people. They have been completely transparent in design, implementation costs and time.
Dan Kotiah
General Manager IT
FAIR bring great experience in designing and delivering customer facing initiatives. Whilst they have demonstrated delivery experience, they also have enough insight and capability to challenge and stretch our thinking.
Cameron Webb
EGM Transformation Technology and Digital
We have had the pleasure of working with FAIR since the beginning of our digital transformation. We partner with FAIR to assist us with our CX discovery to uncover gaps and pain points and to define how to solve these in an improved solution. FAIR have the experience to help us deliver this phase of our journey and we are excited to continue the partnership.
Quoc Kien
IT Manager
FAIR has demonstrated the willingness and capability to respond to Nutrien’s aspirations across a variety of key strategic initiatives. I appreciate the business-focused approach and enthusiastic collaboration. Partners like FAIR help to make technology a key differentiator for our business.
Lloyd Dias
Head of IT
I found working with FAIR Consulting Group produced great outcomes; they have a “let’s go” attitude paired with mature thought leadership. Their experience in moving to a cloud-based architecture using both SAP and AWS has been beneficial to the organisation and has placed us in an excellent position for the future.
Duncan Ham
IT Transformation Delivery Leader
We are excited and pleased to be working with FAIR Consulting Group as we embark on developing a premium digital service offering for our customers and consumers. We chose to work with FAIR because of their dedication to understanding and working with customers and their deep understanding of front-end technology platforms.
David Griss
Executive General Manager People
FAIR have always provided us with quality team members both from a capability perspective but also, more importantly, from an attitude perspective. Their team will always go the extra mile to complete their initiatives and have embedded themselves within the team to ensure there is no us/them dynamics.
Mark Scira
Corporate IT Manager
The FAIR team understands Agile ways of working and is open to continuous learning. This is a big value-add for us as we have embraced SAFe and SCRUM principles at the core of our delivery. Mehrab and his team have demonstrated high levels of trust and integrity in the engagement throughout and have openly embraced the principle of putting the customer interest and expected outcomes at the heart of all advice and decision making. This aligns with our organisational value of putting the customer at the heart of everything we do. I consider FAIR a trusted partner in our transformational journey and wish them all the best.
Ram Balasubramanian
Program Manager
I have worked with FAIR CG on many assignments over the past 5 years across a variety of domains from SAP CRM and ECC to Open Text to Hybris Commerce. These ranged in complexity, from global template implementations to solution designs to functional enhancements of production environments. Every time FAIR CG brings a collaboration of experience and expertise to help bring our strategic initiatives to life.
Adam Ferrario
Global implementation Manager
FAIR’s implementation team provided an excellent partnership in bringing our smart product recommendation engine on CUB’s B2B SAP Commerce Cloud (Hybris) platform to life. The teams innovative delivery approach provided the right outcome for our business, resulting in sales uplift and positive customer buying experience using our e-commerce service.
Arturo Reitz
Assoc Director - Commercial Solutions
I’ve worked with FAIR on a number of Strategic Projects and have always been very pleased with the quality of the work and their approach. They fitted well into our organisation and have always provided proactive & realistic recommendations with context to help us make the right decision to support our customer’s needs. Setting us up to be successful in the short term whilst ensuring we make the right decisions for the long term.
David Huggett
CX Director
Dulux has been working with FAIR Consulting on numerous digital development projects and we have found them to be a very reliable partner. They have constantly challenged us and pushed us to think outside the box whilst being very disciplined with their project management and agile methodologies allowing us to deliver on time and on budget.
Basil Hyman
E-commerce Lead
It was a delight to work with FAIR to enhance our B2B functionality. Using their vast experience, FAIR analysed the big picture, highlighted any “watchouts” and determined the ideal resources to ensure the best possible outcome was achieved. It was inspiring to work with such an ethical and professional consulting group, and I look forward to our next engagement.
Annette Harvey
E-commerce Lead
I really enjoyed working with FAIR Consulting team. This professional team covered end-to-end delivery. And, I had no doubts we can implement all business requirements with the best quality and fast pace.
Sergei Mosin
Senior Manager, B2B, CRM
The program was to deliver a state of the art solution to support telephony based nurse triage services throughout Australia. They had all the qualities you expect from very good consultants, but most importantly it was the quality of their design that made them stand out from most consultants. Their ability to understand the essence of what was important of this critical and complex health solution, and then design a solution that was logical and easier to use than the existing system, was first rate. The user acceptance by the nurses was the highest I have seen on any project, and it was the design of the system and processes that was at the heart of this success
Chris Gebbie
Program Manager
I had the pleasure of working with FAIR as we began our digital transformation at Best & Less. Initially hired to deliver technical support, it became obvious from day one that FAIR would be able to increase our bench strength and provide practical, measurable improvements across numerous streams of work including customer experience, group IT strategy and roadmap planning to name a few. The energy was electric and the FAIR team worked seamlessly with our in-house team to deliver and exceed commercial outcomes we set as targets. I highly recommend working with FAIR if you are undergoing any digital transformation.
Lynna Barrett
E-commerce Head
It was a pleasure working with FAIR over the years. We found the advice they provided to be very valuable and deep around the CRM space and the work that they did for us in this space was very professional and of high quality. FAIR has consultants with a high level of experience and are very knowledgeable.
Stephano Ah-Fock
SAP Application Team Lead
Mehrab and his team provided excellent service as SAP CRM was being implemented at Super Retail Group. The team came up with great solutions to some complex problems.
Peter Blyth
Solutions Manager - CRM / Retail