Develop designs to meet
YOUR CUSTOMERS' NEEDS

WE THINK ABOUT SEAMLESS EXPERIENCE DESIGN AND FIND THE RIGHT TECHNOLOGY TO SUPPORT IT

CUSTOMER-FIRST APPROACH

We believe placing the customer and their needs at the centre of every situation is imperative. FAIR focuses on your customer’s pain points to craft effective and flexible solutions through design. Our team, driven by business insights, builds solutions that can adapt to changing business environments.

1. UNDERSTANDING THE CUSTOMER
CX LED DISCOVERY - IDENTIFY PROBLEMS

  • Define the problem statement
  • Persona building & journey mapping
  • Internal & external research
  • Use opportunities and insights to identify the solution
  • Understand the business context
2. PICK THE BEST CX FIRST SOLUTIONS
DEFINING WHAT SOLUTIONS ADD THE MOST VALUE

  • Identify the best value add solutions
  • Decide on the solutions to explore
  • Validate solutions against problem statements and business needs
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3. DEVELOP, PRIORITISE & PLAN
PRIORITISE HIGHEST VALUE WORK

  • Develop detailed requirements
  • Prioritise using WSJF or MoSCoW
  • Validate against CX & UX insights
  • Validate the recommended solution approach
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4. DETAILED SOLUTION BREAKDOWN
TRANSPARENT ITEM ASSOCIATED COSTING & PLANNING

  • Project factors & sprint velocity calculations
  • Itemised associated estimations
  • Streamlined project breakdown
  • Precise costing for each detail
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5. DESIGN & BUILD TO YOUR BUDGET
    REPRIORITISE THE WORK, CUSTOMISE YOUR PROJECT

    • Review scope and estimations
    • Define and prioritise work for sprints
    • Choose what you need and want
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6. WE BUILD YOUR MVP PLATFORM
TIME TO DELIVER!
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OUR SERVICES

A solution is only effective if it addresses every challenge

To create effective solutions, FAIR’s team of experts approaches the problems through the lens of the customer and builds prototypes for usability testing.

User research

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Understanding user behaviours, needs and motivations through qualitative and quantitative research methods.

Design thinking

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Iteratively seek to understand the user, challenge assumptions, and redefine problems to solve user pains by taking a user-centred approach.

Service design

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Improve service experience by identifying touchpoints and unnecessary or painful steps users take to achieve the desired outcome.

Prototyping & POCs

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Design and validate a concept with targeted end-users before commencing development.

Finding the right technology

Following a customer-first approach, we explore problems, ideate solutions and then apply technology, we can create the best possible solutions to improve the customer experience.

Overlaying technology with customer-centricity also has business benefits, such as:

Increased customer
loyalty

uplift in revenue

Cost savings