Who is Coles?

Coles has been committed to offering quality, value and service to Aussie families for more than 100 years. Coles Supermarkets is a national full-service grocery chain with more than 800 stores in Australia. Starting as a convenience store more than 100 years ago, they are part of the history of Australia. As one of Australia’s leading retailers, Coles is committed to making life simpler for its customers. They provide great value to the weekly grocery store, as well as providing convenience shopping and gasoline, great value credit cards and simple insurance choices, affordable prepaid phone plans and an extensive network of wine and liquor stores.


Engagement Summary

Coles Liquor B2C system architecture was perfectly sound. For B2B, Coles Liquor was struggling in the order management process. The website for B2B was not fulfilling requirements. Orders were booked from emails or phone calls for B2B businesses. FAIR engaged with Coles Liquor in March 2019 and identified the loopholes in B2B architecture. After thorough observation and meeting with stakeholders, FAIR presented recommendations and solutions for the website and order management process. FAIR did all the requirement gathering for Coles Liquor and presented industry solutions on the problem areas.


DELIVERED PROJECTS

Our team ran a discovery workshops with Technical and Business stakeholders to understand the current landscape and pain points, respectively. The outcome of these workshops laid the foundations for the To-Be solution for B2B and tied the business benefits with recommended enhancements. Our team also conducted market research to meet the recommended solution design and present it back to the Coles Liquor team.

This B2B discovery played a crucial role in the recent RFP for Commerce and OMS and B2B website, which is launched in early 2021.

FAIR provided functional consulting around OMS solution for both the B2B and B2C market of Coles Liquor. Over the duration of 1.5 years, FAIR worked on multiple initiatives like OMS Proposal for B2C, Inventory Refinement, Carrier Service Aggregation through Shippit and Magento OMS implementation in the capacity of Product Owner and Business Analyst. We worked closely with the business to deliver quick enhancements in BAU applications, mainly Microsoft AX and LOFT (Liquor Online Fulfilment Tool), which saved approx ~200 customer calls every week.

FAIR is also working on defining a Fulfilment Strategy for Coles Liquor.