Develop designs to meet
your customers' needs

WE THINK ABOUT SEAMLESS EXPERIENCE DESIGN FIRST AND THEN WE FIND THE RIGHT TECHNOLOGY TO SUPPORT IT

CUSTOMER-FIRST APPROACH

We believe it is imperative to place the customer and their needs at the centre of every situation. FAIR focuses on your customer’s pain points to craft effective and flexible solutions through design. Our team, driven by business insights, builds solutions that can adapt to changing business environments.

1. UNDERSTANDING THE CUSTOMER

CX LED DISCOVERY - IDENTIFY PROBLEMS

Define the problem statement
Persona building & journey mapping
Internal & external research
Use opportunities and insights to identify solution
Understand the business context

2. PICK THE BEST CX FIRST SOLUTIONS

DEFINING WHAT SOLUTIONS ADD THE MOST VALUE

Identify the best value add solutions
Decide on the solutions to explore
Validate solutions against problem
statement and business needs

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3. DEVELOP, PRIORITISE & PLAN

PRIORITISE HIGHEST VALUE WORK

Develop detailed requirements
Prioritise using WSJF or MoSCoW
Validate against CX & UX insights
Validate recommended solution approach

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4. DETAILED SOLUTION BREAKDOWN

TRANSPARENT ITEM ASSOCIATED COSTING & PLANNING

Project factors & sprint velocity calculations
Itemised associated estimations
Streamlined project breakdown
Clear costing to the each detail

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5. DESIGN & BUILD TO YOUR BUDGET

REPRIORITISE THE WORK, CUSTOMISE YOUR PROJECT

Review scope and estimations
Define and prioritise work for sprints
Choose what you need and want

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6. WE BUILD YOUR MVP PLATFORM

TIME TO DELIVER

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OUR SERVICES

A solution is only effective if it addresses every challenge

To create effective solutions, FAIR’s team of experts approaches the problems through the lens of the customer and builds prototypes for usability testing.

User research

Understanding user behaviours, needs and motivations through qualitative and quantitative research methods.

Design thinking

Iteratively seek to understand the user, challenge assumptions, and redefine problems with the intent to solve user pains by taking a user-centred approach.

Service design

Improve service experience by identifying touchpoints and unnecessary or painful steps users take to achieve the desired outcome.

Prototyping & POCs

Design and validate a concept with targeted end-users prior to commencing development.

Finding the right technology

By following a customer-first approach, we explore problems, ideate solutions and apply technology, creating the best possible solutions to improve your customer experience.

Overlaying technology with customer-centricity also has business benefits, such as:

Leverage the power of the latest CX technologies to deliver best in class solutions across your marketing, service and order to cash processes.

EXPLORE OUR SERVICES

From analytics to complex integration to automation and platform development - discover what is possible with our integrated solutions.

Explore our services

FAIR’s approach to a smooth customer experience is a seamless and integrated back-office (ERP) and front-office (CX) solution.

Explore our services

Migrate, modernise and optimise your digital offering. Our cloud specialists harness the power of the cloud to bring your imagination to reality.

EXPLORE OUR PRACTICE

Develop designs to meet
your customers' needs

WE THINK ABOUT SEAMLESS EXPERIENCE DESIGN FIRST AND THEN WE FIND THE RIGHT TECHNOLOGY TO SUPPORT IT

CUSTOMER-FIRST APPROACH

OUR SERVICES