Who is Lion Dairy & Drinks?
Lion is one of Australasia’s largest food and beverage companies across Australia and New Zealand. They have premium brands across: dairy, juice, soy, beer, cider, fine wine, spirits, alcoholic ready-to-drinks and non-alcohol beverages. With their brands being market leaders, they collectively generate revenue of around $5 billion each year which are produced and sold across their 34 sites. Lion is also one of the region’s largest purchasers of agricultural goods and an integral component of the retail, hospitality and tourism industries.
FAIR Consulting Group has maintained a strong professional relationship with Lion Dairy by continuously delivering high quality work. We worked with Lion Dairy on a large end-to-end architecture and Go-To-Market strategy(GTM), during this engagement we focused on their CRM, commerce and marketing systems with the aim to enhance, optimise and integrate them into a full omni-channel solution. We implemented and executed the defined strategy, including all the technical tasks. It was imperative that we worked priority based to guarantee on time project delivery across our engagements. We also focused on the hands-on technical delivery of tasks.
Delivered CX Projects
End To End Solution
At Lion we supported the delivery of end-to-end architecture for their entire go-to-market strategy including CRM, Commerce, Marketing and Customer Services. We provided support in prioritising the highest value initiatives, and also facilitated a transitional based iterative program. This work supported the business case as well as defined the feasibility from an IT delivery perspective.
Developing A Unified Solution
We provided a Master data & system consolidation. We also provided a remediation plan to setup the Go-To-Market strategy.
Agile Scrum Collaboration
FAIR Consulting Group worked as part of a multi-disciplined, Agile and Scrum team that supported the implementation and execution of the Go-To-Market strategy.