Faster Time-To-Market
Develop designs to meet YOUR CUSTOMERS' NEEDS
WE THINK ABOUT SEAMLESS EXPERIENCE DESIGN AND FIND THE RIGHT TECHNOLOGY TO SUPPORT IT
CUSTOMER-FIRST APPROACH
We believe placing the customer and their needs at the centre of every situation is imperative. FAIR focuses on your customer’s pain points to craft effective and flexible solutions through design. Our team, driven by business insights, builds solutions that can adapt to changing business environments.
1. UNDERSTANDING THE CUSTOMER
CX LED DISCOVERY - IDENTIFY PROBLEMS
- Define the problem statement
- Persona building & journey mapping
- Internal & external research
- Use opportunities and insights to identify the solution
- Understand the business context
2. PICK THE BEST CX FIRST SOLUTIONS
DEFINING WHAT SOLUTIONS ADD THE MOST VALUE
- Identify the best value add solutions
- Decide on the solutions to explore
- Validate solutions against problem statements and business needs
3. DEVELOP, PRIORITISE & PLAN
PRIORITISE HIGHEST VALUE WORK
- Develop detailed requirements
- Prioritise using WSJF or MoSCoW
- Validate against CX & UX insights
- Validate the recommended solution approach
4. DETAILED SOLUTION BREAKDOWN
TRANSPARENT ITEM ASSOCIATED COSTING & PLANNING
- Project factors & sprint velocity calculations
- Itemised associated estimations
- Streamlined project breakdown
- Precise costing for each detail
5. DESIGN & BUILD TO YOUR BUDGET
REPRIORITISE THE WORK, CUSTOMISE YOUR PROJECT
- Review scope and estimations
- Define and prioritise work for sprints
- Choose what you need and want
OUR SERVICES
A solution is only effective if it addresses every challenge
To create effective solutions, FAIR’s team of experts approaches the problems through the lens of the customer and builds prototypes for usability testing.
USER RESEARCH
Understanding user behaviours, needs and motivations through qualitative and quantitative research methods.
DESIGN THINKING
Iteratively seek to understand the user, challenge assumptions, and redefine problems to solve user pains by taking a user-centred approach.
SERVICE DESIGN
Improve service experience by identifying touchpoints and unnecessary or painful steps users take to achieve the desired outcome.
PROTOTYPING AND POC
Design and validate a concept with targeted end-users before commencing development.
FINDING THE RIGHT TECHNOLOGY
Following a customer-first approach, we explore problems, ideate solutions and then apply technology, we can create the best possible solutions to improve the customer experience.
Overlaying technology with customer-centricity also has business benefits, such as: